CHALLENGE
Overwhelmed by store data
Grab’s Merchant dashboard was full of numbers about the store’s performance. However, the merchant did not know what to do with the data and needed the team to assist them.
How we helped
Grab design efficient B2B tools
when we did
Jan 2016 - Jun 2016
‘Grabbing’ SEA’s super-app trophy
Singapore-based super-app Grab connects business owners to consumers. Consumers access a range of services in one app and business owners earn more and grow. In April 2021, Grab was being used in 400 cities across 8 countries.
GOAL
Grab’s next goal: efficient B2B tools
At Grab’s scale, every inefficient system costs the company millions. In 2021, they needed improvements to weed out inefficiencies.
1.
We redesigned Grab’s merchant portal to increase merchant retention.
2.
We designed Grab's Ads platform and made it more self-serve.
Pick your journey
Choose one to continue
Creating Grab’s Ad
CHALLENGE
Overwhelmed by store data
Grab’s Merchant dashboard was full of numbers about the store’s performance. However, the merchant did not know what to do with the data and needed the team to assist them.
Data that makes sense
Understand key changes
The dashboard made data like daily sales, driver wait time easy to discover. Red and green tags informed the merchant if the change was positive or negative.
Increasing daily orders with insights
With insights on the store’s lean period and frequently ordered items, merchants began to offer discounts and create item combos. This led to a 65% increase in daily orders.
Discover the right tool at the right time
We created a framework that sent personalized notifications to merchants to use relevant features on the dashboard. Merchants could use the dashboard, without the team’s help.
Higher incomes for merchants
Armed with these insights, Grab’s merchants improved their store’s performance by offering discounts on low-demand items and decreasing driver wait times. Merchant incomes increased and so did Grab’s revenue.
Continue your journey
Re-designing Grab’s
Merchant Experience
Merchant Experience
Creating Grab’s Ad
Management System
Management System
Customized reports,
at a click
Reports were generated 24 times faster — in 4 hours, instead of 4 days. The merchant could choose custom metrics to measure the reach and cost of their campaign.
Targeting the right users from 214 million users
We built a powerful tool so advertisers could
Select from different user segments relevant to their product.
See a preview of their ad on the app.
See a preview of their ad on the app.
And get a sense of the ad’s estimated reach.
Insights, to learn what works and improve
Merchants now had easy access to data like keywords and geography in one dashboard. They could optimize their campaign to reach more users while spending less money.
Growing revenue, Growing Grab 💸
3x
MERCHANTS
Merchants now had easy access to data like keywords and geography in one dashboard. They could optimize their campaign to reach more users while spending less money.
5x
REVENUE
Merchants now had easy access to data like keywords and geography in one dashboard. They could optimize their campaign to reach more users while spending less money.