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How we helped

Grab design efficient B2B tools

when we did
Jan 2016 - Jun 2016

‘Grabbing’ SEA’s super-app trophy

Singapore-based super-app Grab connects business owners to consumers. Consumers access a range of services in one app and business owners earn more and grow. In April 2021, Grab was being used in 400 cities across 8 countries.

GOAL

Grab’s next goal: efficient B2B tools

At Grab’s scale, every inefficient system costs the company millions. In 2021, they needed improvements to weed out inefficiencies.

1.

We redesigned Grab’s merchant portal to increase merchant retention.

2.

We designed Grab's Ads platform and made it more self-serve.

CHALLENGE

Overwhelmed by store data

Grab’s Merchant dashboard was full of numbers about the store’s performance. However, the merchant did not know what to do with the data and needed the team to assist them.

Pick your journey
Choose one to continue
Re-designing Grab’s
Creating Grab’s Ad
Merchant Experience
Management System
CHALLENGE

Overwhelmed by store data

Grab’s Merchant dashboard was full of numbers about the store’s performance. However, the merchant did not know what to do with the data and needed the team to assist them.

Data that makes sense

Understand key changes

The dashboard made data like daily sales, driver wait time easy to discover. Red and green tags informed the merchant if the change was positive or negative.

Increasing daily orders with insights

With insights on the store’s lean period and frequently ordered items, merchants began to offer discounts and create item combos. This led to a 65% increase in daily orders.

Discover the right tool at the right time

We created a framework that sent personalized notifications to merchants to use relevant features on the dashboard. Merchants could use the dashboard, without the team’s help.

Higher incomes for merchants

Armed with these insights, Grab’s merchants improved their store’s performance by offering discounts on low-demand items and decreasing driver wait times. Merchant incomes increased and so did Grab’s revenue.

Continue your journey
Re-designing Grab’s
Merchant Experience
Creating Grab’s Ad
Management System

Customized reports,
at a click

Reports were generated 24 times faster — in 4 hours, instead of 4 days. The merchant could choose custom metrics to measure the reach and cost of their campaign.

Targeting the right users from 214 million users

We built a powerful tool so advertisers could

Select from different user segments relevant to their product.

See a preview of their ad on the app.

See a preview of their ad on the app.
And get a sense of the ad’s estimated reach.

Insights, to learn what works and improve

Merchants now had easy access to data like keywords and geography in one dashboard. They could optimize their campaign to reach more users while spending less money.

Growing revenue, Growing Grab 💸

3x

MERCHANTS

Merchants now had easy access to data like keywords and geography in one dashboard. They could optimize their campaign to reach more users while spending less money.

5x

REVENUE

Merchants now had easy access to data like keywords and geography in one dashboard. They could optimize their campaign to reach more users while spending less money.