How we helped
Gojek design their driver app for speed and scale
when we did
Jan 2016 - Jun 2016
GOJEK IN 2015
Indonesia’s “go-to” app for everything
Today, Gojek runs the equivalent of nearly ten Indian unicorns rolled into one. But in 2015, they had just four services – GoRide, GoFood, GoMart, GoSend. They were growing rapidly and adding more services to their arsenal.
challenge 2
And their drivers overwhelmed
Every few months, Gojek introduced a new service, each wildly different from the last. Every service looked and worked differently and drivers found the app confusing.
challenge 1
Gojek’s systems were overloaded
By the end of 2015, Gojek’s systems were unable to handle the ever increasing and large number of daily orders. Meanwhile, Uber, Instacart and Grab were offering similar services to the same users.
ENTER OBVIOUS
Gojek approached us to redesign their driver app so they could scale the number of services and manage a high order volume.
Out with the old
In with the new
Driver success is business success
We audited the app for what wasn’t working, and redesigned it to make it easy to use. Since drivers could fulfill more orders, Gojek’s revenue grew.
Solution
Show just enough details
Show just enough details
about an order so drivers can quickly decide if they want to accept it.
Auto-upload receipts
Auto-upload receipts
during patchy internet helped drivers see the drop location while the receipt was being uploaded.
Sliders instead of buttons
Sliders instead of buttons
as buttons led to accidental actions while drivers were on their two-wheelers.
Show all upcoming orders
Show all upcoming orders
and complete order details so drivers can plan pickups and drops efficiently.
impact
800%
44%
54%
200%
Increase in daily orders per driver
Decrease in time taken to complete an order
Decrease in accidental order cancellations
Increase in orders accepted by driver
A design system for speed at scale
We designed components and patterns so all services on the app looked and worked in a similar way. Partners intuitively knew how to use the app and Gojek’s team could build UI quicker and with less effort.
20+
Services have adopted the design system since 2016
From a
x 10
unicorn
to a
decacorn
to a
decacorn
10x
By 2019, Gojek became Indonesia’s first decacorn. Gojek’s growth was in part fuelled by the design system and the redesign of the driver app.
$7.1bn
In 2019 alone, Gojek added $7.1 billion dollars to the Indonesian economy via driver incomes and revenue for small businesses.
It was a pleasure to work with Obvious. They are genuinely passionate about what they do, and they bring a wealth of experience and expertise to the table.
christopher oentojo
vp product, gojek
