GOJEK IN 2015
Indonesia’s “go-to” app for everything
Today, Gojek runs the equivalent of nearly ten Indian unicorns rolled into one. But in 2015, Gojek had just four services – GoRide, GoFood, GoMart, GoSend. They were growing rapidly and adding more services to their arsenal.
challenge 1
Gojek’s systems were overloaded
By the end of 2015, Gojek’s systems were unable to handle the ever increasing number of daily orders. Meanwhile, Uber, Instacart and Grab were offering similar services to the same users.
challenge 2
And their drivers overwhelmed
Every few months, Gojek introduced a new service, each wildly different from the last. Every service looked and worked differently and drivers found the app confusing.
We redesigned their partner app for
scale and speed
We audited the app for what wasn’t working, and redesigned it to make it easy to use. Since drivers could fulfill more orders, Gojek’s revenue grew.
A design system for speed at scale
We designed components and patterns so all services on the app looked and worked in a similar way. Partners intuitively knew how to use the app and Gojek’s team could build UI quicker and with less effort.
20+
Services have adopted the design system since 2016
